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Refinea Analysis

The AI Visibility Index, industry by industry

We continuously measure how often AI models cite the vendors of each sector. An independent observatory, updated daily, on the new discovery channel reshaping how marketing reaches customers.

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AI Visibility Index

Mapping the SaaS Gestionali Italia market's influence on AI-Decision Makers

AI Visibility Index
1°TeamSystem40.0%
2°Fatture in Cloud37.5%
3°Aruba30.0%
0%15%30%45%60%Aug 12Aug 13Aug 14Aug 15Aug 16Aug 17Aug 18Aug 19
TeamSystemFatture in CloudArubaFattura24Zucchetti
Last run: 2026-08-19
#CompanyAVIΔ vs prev
1TeamSystem49.1%-5.5pp
2Fatture in Cloud35.3%-2.6pp
3Aruba30.6%-1.2pp
4Fattura2423.4%-0.5pp
5Zucchetti22.2%-0.3pp
6Fiscozen20.3%-1.5pp
7Fluida18.1%-0.8pp
8Zoho17.5%-2.1pp
9Excel16.2%-2.4pp
10Finom15.6%+0.2pp

Example of prompt we analyze for SaaS Gestionali Italia

1Quale software CRM scegliere per aumentare le vendite?
2Migliore contabilità in cloud per piccole imprese
3Qual è la migliore app per la fattura elettronica per piccole imprese?
4Miglior software per gestire i dipendenti in Italia
5Miglior software gestione risorse umane per piccole e medie imprese
Methodology

How we measure the AI Visibility Index

A four-stage protocol applied identically to every industry we track.

01 — Prompt intelligence

Grounded in what people actually search for

We continuously aggregate real-world search demand from premium data providers — the queries users actually type when looking for products in a given industry. Machine learning, semantic embeddings, and clustering then refine this signal into a curated panel of high-intent prompts.

02 — Multi-run sampling

Statistical robustness through repeated sampling

Every prompt is submitted to the target AI model ten times per day, in independent runs. The result: thousands of responses weekly, with a precision level publishable in peer-reviewed research.

03 — Brand extraction

Canonicalized entity recognition

A two-stage system combining deterministic matching and machine learning. Alias graphs collapse sub-brands into single canonical entities, while a curated blocklist eliminates false positives at the source.

04 — Aggregation

AVI as a binomial estimator

A brand's AVI is the share of AI responses in which it is cited. A standard statistical estimator — comparable across time, independent of panel composition.

Common questions

What is Refinea Analysis?

Refinea Analysis is the first European AI ranking — an independent, daily-updated observatory that measures how often AI models cite the vendors of each industry we track. For every industry, we build a curated panel of high-intent prompts from real search demand, run them ten times a day against the target AI models, extract brand citations from each response, and aggregate the results into the AI Visibility Index (AVI). Built by Refinea, it gives marketers and brand teams a public benchmark for visibility on the new discovery channel reshaping modern marketing.

How often is the data updated?

Every 24 hours. A nightly job runs the full prompt panel against the target AI models at 03:00 UTC; the leaderboard you see is always the most recent run. The "Last run" date next to each chart tells you exactly when the snapshot was generated.

Why is my brand missing from the leaderboard — or showing a lower AVI than expected?

Two possible reasons. First, brands surface organically: if the AI doesn't cite you for any of the prompts in the panel, you simply don't appear. Second, we use a curated blocklist to filter out non-brand entities (institutions, common nouns, infrastructure) which can also cap certain matches. If you believe your brand should be tracked, contact us at [email protected] — we add new vendors to the reference panel on request.

Can my industry be added to Refinea Analysis?

Yes. We add new industries based on demand and feasibility (sufficient query volume + a viable prompt panel). The "Coming soon" pills in the toggle are placeholders for industries already in our roadmap; reach out at [email protected] to propose yours.

Is Refinea Analysis free? Do I need an account?

Yes, it's completely free and public — no signup, no paywall. The methodology, prompt panels, and extraction pipelines that power it are proprietary, but the leaderboards themselves are open data. If you want to track your own brand in real time across all major AI engines (not just the public industries we publish), that's what the Refinea platform is for.

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