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Refinea Analysis

The AI Visibility Index, industry by industry

We continuously measure how often AI models cite the vendors of each sector. An independent observatory, updated daily, on the new discovery channel reshaping how marketing reaches customers.

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AI Visibility Index

Mapping the SaaS Gestionali Italia market's influence on AI-Decision Makers

AI Visibility Index
1°TeamSystem36.4%
2°Aruba36.3%
3°Fatture in Cloud35.4%
0%11%23%34%45%May 13May 14May 15May 16May 17May 18May 19May 20
TeamSystemArubaFatture in CloudFiscozenZucchetti
Last run: 2026-05-20
#CompanyAVIΔ vs prev
1TeamSystem36.4%
2Aruba36.3%
3Fatture in Cloud35.4%
4Fiscozen26.2%
5Zucchetti25.2%
6Danea16.1%
7Libero SiFattura14.1%
8Fluida12.5%
9FlexTax11.7%
10Zoho10.5%

Example of prompt we analyze for SaaS Gestionali Italia

1Quale software CRM scegliere per aumentare le vendite?
2Migliore contabilità in cloud per piccole imprese
3Qual è la migliore app per la fattura elettronica per piccole imprese?
4Miglior software per gestire i dipendenti in Italia
5Miglior software gestione risorse umane per piccole e medie imprese
Methodology

How we measure the AI Visibility Index

A four-stage protocol applied identically to every industry we track.

01 — Prompt intelligence

Grounded in what people actually search for

We continuously aggregate real-world search demand from premium data providers — the queries users actually type when looking for products in a given industry. Machine learning, semantic embeddings, and clustering then refine this signal into a curated panel of high-intent prompts.

02 — Multi-run sampling

Statistical robustness through repeated sampling

Every prompt is submitted to the target AI model ten times per day, in independent runs. The result: thousands of responses weekly, with a precision level publishable in peer-reviewed research.

03 — Brand extraction

Canonicalized entity recognition

A two-stage system combining deterministic matching and machine learning. Alias graphs collapse sub-brands into single canonical entities, while a curated blocklist eliminates false positives at the source.

04 — Aggregation

AVI as a binomial estimator

A brand's AVI is the share of AI responses in which it is cited. A standard statistical estimator — comparable across time, independent of panel composition.

Common questions

What is Refinea Analysis?

Refinea Analysis is the first European AI ranking — an independent, daily-updated observatory that measures how often AI models cite the vendors of each industry we track. For every industry, we build a curated panel of high-intent prompts from real search demand, run them ten times a day against the target AI models, extract brand citations from each response, and aggregate the results into the AI Visibility Index (AVI). Built by Refinea, it gives marketers and brand teams a public benchmark for visibility on the new discovery channel reshaping modern marketing.

How often is the data updated?

Every 24 hours. A nightly job runs the full prompt panel against the target AI models at 03:00 UTC; the leaderboard you see is always the most recent run. The "Last run" date next to each chart tells you exactly when the snapshot was generated.

Why is my brand missing from the leaderboard — or showing a lower AVI than expected?

Two possible reasons. First, brands surface organically: if the AI doesn't cite you for any of the prompts in the panel, you simply don't appear. Second, we use a curated blocklist to filter out non-brand entities (institutions, common nouns, infrastructure) which can also cap certain matches. If you believe your brand should be tracked, contact us at hello@refinea.io — we add new vendors to the reference panel on request.

Can my industry be added to Refinea Analysis?

Yes. We add new industries based on demand and feasibility (sufficient query volume + a viable prompt panel). The "Coming soon" pills in the toggle are placeholders for industries already in our roadmap; reach out at hello@refinea.io to propose yours.

Is Refinea Analysis free? Do I need an account?

Yes, it's completely free and public — no signup, no paywall. The methodology, prompt panels, and extraction pipelines that power it are proprietary, but the leaderboards themselves are open data. If you want to track your own brand in real time across all major AI engines (not just the public industries we publish), that's what the Refinea platform is for.

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