Section
Guides
Pillar guides and how-tos for building AI visibility — from first principles to operational playbooks.

Generative Engine Optimization: the 2026 operational guide
What actually works to get cited by ChatGPT, Perplexity and Google AI Overviews in 2026. Evidence-based tactics, not vendor opinions.

How LLMs choose what to cite: the seven signals that decide
The seven signals that actually drive whether an LLM cites a source. Evidence from academic papers, Anthropic engineering docs, and industry studies with disclosed methodology.

Measuring AI Visibility: the metrics that actually matter
Which metrics actually predict commercial outcome in AI Visibility and which are vanity numbers. An honest map grounded in 2025-2026 evidence.

What Is Generative Engine Optimization (GEO)?
Everything about Generative Engine Optimization: how AI decides which brands to recommend, and how to optimize for ChatGPT, Gemini and Perplexity.