Section
News & Insights
Industry analysis, original research, and opinions on AI search and GEO.
Introducing Refinea Analysis: the Italian standard for AI visibility
Refinea Analysis is the public observatory that measures how often Italian brands get cited by AI engines. Methodology, data, leaderboards refreshed every night.
Vito Guglielmino·
AI Visibility for your real customers: why generic prompts fail
Most AI visibility tools test your brand on prompts nobody actually searches. Here is why measurement has to start from your real customers' queries.
Vito Guglielmino·
GEO vs SEO: Key Differences Explained
What's the difference between Generative Engine Optimization and traditional SEO? How GEO works, why it matters, and when you need both.
Vito Guglielmino·