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Industry analysis, original research, and opinions on AI search and GEO.

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When an LLM cites a brand, where does it come from? An analysis of 21,170 grounded answers

When an LLM cites a brand, where does it come from? An analysis of 21,170 grounded answers

We measure the correlation between brands cited and sources consulted by Gemini across two Italian B2B markets. Spearman ρ = 0.53, replicated on SaaS gestionali and fintech. Methodology, limitations, GEO implications.

Vito GuglielminoVito Guglielmino·
Introducing Refinea Analysis: the Italian standard for AI visibility

Introducing Refinea Analysis: the Italian standard for AI visibility

Refinea Analysis is the public observatory that measures how often Italian brands get cited by AI engines. Methodology, data, leaderboards refreshed every night.

Vito GuglielminoVito Guglielmino·
AI Visibility for your real customers: why generic prompts fail

AI Visibility for your real customers: why generic prompts fail

Most AI visibility tools test your brand on prompts nobody actually searches. Here is why measurement has to start from your real customers' queries.

Vito GuglielminoVito Guglielmino·
GEO vs SEO: Key Differences Explained

GEO vs SEO: Key Differences Explained

What's the difference between Generative Engine Optimization and traditional SEO? How GEO works, why it matters, and when you need both.

Vito GuglielminoVito Guglielmino·