Section
News & Insights
Industry analysis, original research, and opinions on AI search and GEO.
Website builders: how much AI shortlists diverge
Wix appears in 62% of responses, but AI shortlists vary by engine: Refinea’s Italian-language data, intervals and limits for choosing a website builder.
Vito Guglielmino·
Employment agencies on ChatGPT: Milan versus Naples
Refinea compares employment agencies mentioned by ChatGPT in Milan and Naples, with observed shares, uncertainty ranges and study limitations.
Vito Guglielmino·
When an LLM cites a brand, where does it come from? An analysis of 21,170 grounded answers
We measure the correlation between brands cited and sources consulted by Gemini across two Italian B2B markets. Spearman ρ = 0.53, replicated on SaaS gestionali and fintech. Methodology, limitations, GEO implications.
Vito Guglielmino·
Introducing Refinea Analysis: the Italian standard for AI visibility
Refinea Analysis is the public observatory that measures how often Italian brands get cited by AI engines. Methodology, data, leaderboards refreshed every night.
Vito Guglielmino·
AI Visibility for your real customers: why generic prompts fail
Most AI visibility tools test your brand on prompts nobody actually searches. Here is why measurement has to start from your real customers' queries.
Vito Guglielmino·
GEO vs SEO: Key Differences Explained
What's the difference between Generative Engine Optimization and traditional SEO? How GEO works, why it matters, and when you need both.
Vito Guglielmino·