AI Visibility & GEO Insights
Research, guides, and tactical insights on how AI recommends brands, and how to change the answer.
ProductWhy Refinea is different from every other Generative Engine Optimization tool
Refinea starts from the prompts your customers actually ask, not generic industry benchmarks, and gives you agentic workflows that act on what it finds. The difference between a dashboard and an operating platform.
Vito Guglielmino·
ProductIntroducing Agentic Workflows: the AI visibility audits that work for you
Refinea's Agentic Workflows analyze a page the way an AI engine reads it. Ready-made audits for crawlability, structured data and content quality, plus your own.
Giorgio Monaco·
ProductIntroducing Brand Memory: your brand's facts inside AI answers
Brand Memory injects your company's verified, unique facts into the content you generate, so AI cites your proof instead of generic industry boilerplate.
Giorgio Monaco·
NewsIntroducing Refinea Analysis: the Italian standard for AI visibility
Refinea Analysis is the public observatory that measures how often Italian brands get cited by AI engines. Methodology, data, leaderboards refreshed every night.
Vito Guglielmino·
GuidesGenerative Engine Optimization: the 2026 operational guide
What actually works to get cited by ChatGPT, Perplexity and Google AI Overviews in 2026. Evidence-based tactics, not vendor opinions.
Vito Guglielmino·
NewsAI Visibility for your real customers: why generic prompts fail
Most AI visibility tools test your brand on prompts nobody actually searches. Here is why measurement has to start from your real customers' queries.
Vito Guglielmino·
GuidesHow LLMs choose what to cite: the seven signals that decide
The seven signals that actually drive whether an LLM cites a source. Evidence from academic papers, Anthropic engineering docs, and industry studies with disclosed methodology.
Giorgio Monaco·
GuidesMeasuring AI Visibility: the metrics that actually matter
Which metrics actually predict commercial outcome in AI Visibility and which are vanity numbers. An honest map grounded in 2025-2026 evidence.
Vito Guglielmino·
NewsGEO vs SEO: Key Differences Explained
What's the difference between Generative Engine Optimization and traditional SEO? How GEO works, why it matters, and when you need both.
Vito Guglielmino·
GuidesWhat Is Generative Engine Optimization (GEO)?
Everything about Generative Engine Optimization: how AI decides which brands to recommend, and how to optimize for ChatGPT, Gemini and Perplexity.
Vito Guglielmino·