Topic
Marketing Measurement
Marketing measurement in the AI era covers attribution beyond last-click, the role of zero-click discovery, AI-driven funnel metrics, and the redefinition of organic traffic when answers replace links.
Generative Engine OptimizationAI Search StrategyLLM CitationsAI Brand VisibilityMarketing Measurement
NewsWhen an LLM cites a brand, where does it come from? An analysis of 21,170 grounded answers
We measure the correlation between brands cited and sources consulted by Gemini across two Italian B2B markets. Spearman ρ = 0.53, replicated on SaaS gestionali and fintech. Methodology, limitations, GEO implications.
Vito Guglielmino·
NewsIntroducing Refinea Analysis: the Italian standard for AI visibility
Refinea Analysis is the public observatory that measures how often Italian brands get cited by AI engines. Methodology, data, leaderboards refreshed every night.
Vito Guglielmino·
GuidesMeasuring AI Visibility: the metrics that actually matter
Which metrics actually predict commercial outcome in AI Visibility and which are vanity numbers. An honest map grounded in 2025-2026 evidence.
Vito Guglielmino·