Topic
Marketing Measurement
Marketing measurement in the AI era covers attribution beyond last-click, the role of zero-click discovery, AI-driven funnel metrics, and the redefinition of organic traffic when answers replace links.
ProductIntroducing Crawler Analytics: which AI bots read your site
Crawler Analytics reads your server logs, separates AI bot visits by purpose, and puts the most-read pages next to the people who arrived from them.
Vito Guglielmino·
NewsWebsite builders: how much AI shortlists diverge
Wix appears in 62% of responses, but AI shortlists vary by engine: Refinea’s Italian-language data, intervals and limits for choosing a website builder.
Vito Guglielmino·
NewsEmployment agencies on ChatGPT: Milan versus Naples
Refinea compares employment agencies mentioned by ChatGPT in Milan and Naples, with observed shares, uncertainty ranges and study limitations.
Vito Guglielmino·
ProductSEO tools: AI engines share 78% of shortlist names
Refinea compares SEO tool recommendations from ChatGPT, Gemini and Perplexity in Italian, covering shares, confidence intervals, engine differences and limits.
Vito Guglielmino·
NewsWhen an LLM cites a brand, where does it come from? An analysis of 21,170 grounded answers
We measure the correlation between brands cited and sources consulted by Gemini across two Italian B2B markets. Spearman ρ = 0.53, replicated on SaaS gestionali and fintech. Methodology, limitations, GEO implications.
Vito Guglielmino·
NewsIntroducing Refinea Analysis: the Italian standard for AI visibility
Refinea Analysis is the public observatory that measures how often Italian brands get cited by AI engines. Methodology, data, leaderboards refreshed every night.
Vito Guglielmino·
GuidesMeasuring AI Visibility: the metrics that actually matter
Which metrics actually predict commercial outcome in AI Visibility and which are vanity numbers. An honest map grounded in 2025-2026 evidence.
Vito Guglielmino·