Author
Vito Guglielmino
Co-Founder & CEO, Refinea
Co-founded Refinea to give brands the infrastructure to measure and influence how AI engines recommend them. Leads product, go-to-market, and the strategic positioning of Generative Engine Optimization as a discipline.
LinkedIn →Expertise
Posts by Vito
8 articles
NewsWhen an LLM cites a brand, where does it come from? An analysis of 21,170 grounded answers
We measure the correlation between brands cited and sources consulted by Gemini across two Italian B2B markets. Spearman ρ = 0.53, replicated on SaaS gestionali and fintech. Methodology, limitations, GEO implications.
Vito Guglielmino·
ProductWhy Refinea is different from every other Generative Engine Optimization tool
Refinea starts from the prompts your customers actually ask, not generic industry benchmarks, and gives you agentic workflows that act on what it finds. The difference between a dashboard and an operating platform.
Vito Guglielmino·
NewsIntroducing Refinea Analysis: the Italian standard for AI visibility
Refinea Analysis is the public observatory that measures how often Italian brands get cited by AI engines. Methodology, data, leaderboards refreshed every night.
Vito Guglielmino·
GuidesGenerative Engine Optimization: the 2026 operational guide
What actually works to get cited by ChatGPT, Perplexity and Google AI Overviews in 2026. Evidence-based tactics, not vendor opinions.
Vito Guglielmino·
NewsAI Visibility for your real customers: why generic prompts fail
Most AI visibility tools test your brand on prompts nobody actually searches. Here is why measurement has to start from your real customers' queries.
Vito Guglielmino·
GuidesMeasuring AI Visibility: the metrics that actually matter
Which metrics actually predict commercial outcome in AI Visibility and which are vanity numbers. An honest map grounded in 2025-2026 evidence.
Vito Guglielmino·
NewsGEO vs SEO: Key Differences Explained
What's the difference between Generative Engine Optimization and traditional SEO? How GEO works, why it matters, and when you need both.
Vito Guglielmino·
GuidesWhat Is Generative Engine Optimization (GEO)?
Everything about Generative Engine Optimization: how AI decides which brands to recommend, and how to optimize for ChatGPT, Gemini and Perplexity.
Vito Guglielmino·