Author
Vito Guglielmino
Co-Founder & CEO, Refinea
Co-founded Refinea to give brands the infrastructure to measure and influence how AI engines recommend them. Leads product, go-to-market, and the strategic positioning of Generative Engine Optimization as a discipline.
LinkedIn →Expertise
Posts by Vito
15 articles
ProductIntroducing Crawler Analytics: which AI bots read your site
Crawler Analytics reads your server logs, separates AI bot visits by purpose, and puts the most-read pages next to the people who arrived from them.
Vito Guglielmino·
NewsWebsite builders: how much AI shortlists diverge
Wix appears in 62% of responses, but AI shortlists vary by engine: Refinea’s Italian-language data, intervals and limits for choosing a website builder.
Vito Guglielmino·
ProductStorywalking: from absent to third among the names AI suggests
In four months the tour operator went from 1.6% to 14.8% of answers naming it, entering third out of 1,054 brands in its market.
Vito Guglielmino·
ProductWeHunt climbed eight places among the brands AI recommends
From eleventh to third among the brands AI assistants name when someone looks for a head hunter in Italy, across three and a half months.
Vito Guglielmino·
ProductAgentic optimization moves from measurement to action
We've built AI agents that write content, diagnose issues, and fix your site, helping marketers act on their brand's visibility in AI answers.
Vito Guglielmino·
NewsEmployment agencies on ChatGPT: Milan versus Naples
Refinea compares employment agencies mentioned by ChatGPT in Milan and Naples, with observed shares, uncertainty ranges and study limitations.
Vito Guglielmino·
ProductSEO tools: AI engines share 78% of shortlist names
Refinea compares SEO tool recommendations from ChatGPT, Gemini and Perplexity in Italian, covering shares, confidence intervals, engine differences and limits.
Vito Guglielmino·
NewsWhen an LLM cites a brand, where does it come from? An analysis of 21,170 grounded answers
We measure the correlation between brands cited and sources consulted by Gemini across two Italian B2B markets. Spearman ρ = 0.53, replicated on SaaS gestionali and fintech. Methodology, limitations, GEO implications.
Vito Guglielmino·
ProductWhy Refinea is different from every other Generative Engine Optimization tool
Refinea starts from the prompts your customers actually ask, not generic industry benchmarks, and gives you agentic workflows that act on what it finds. The difference between a dashboard and an operating platform.
Vito Guglielmino·
NewsIntroducing Refinea Analysis: the Italian standard for AI visibility
Refinea Analysis is the public observatory that measures how often Italian brands get cited by AI engines. Methodology, data, leaderboards refreshed every night.
Vito Guglielmino·
GuidesGenerative Engine Optimization: the 2026 operational guide
What actually works to get cited by ChatGPT, Perplexity and Google AI Overviews in 2026. Evidence-based tactics, not vendor opinions.
Vito Guglielmino·
NewsAI Visibility for your real customers: why generic prompts fail
Most AI visibility tools test your brand on prompts nobody actually searches. Here is why measurement has to start from your real customers' queries.
Vito Guglielmino·
GuidesMeasuring AI Visibility: the metrics that actually matter
Which metrics actually predict commercial outcome in AI Visibility and which are vanity numbers. An honest map grounded in 2025-2026 evidence.
Vito Guglielmino·
NewsGEO vs SEO: Key Differences Explained
What's the difference between Generative Engine Optimization and traditional SEO? How GEO works, why it matters, and when you need both.
Vito Guglielmino·
GuidesWhat Is Generative Engine Optimization (GEO)?
Everything about Generative Engine Optimization: how AI decides which brands to recommend, and how to optimize for ChatGPT, Gemini and Perplexity.
Vito Guglielmino·