Topic
AI Brand Visibility
AI brand visibility is the share of AI-generated answers in which a brand is mentioned or recommended across the major AI engines, segmented by buyer persona, intent, and geography.
NewsWebsite builders: how much AI shortlists diverge
Wix appears in 62% of responses, but AI shortlists vary by engine: Refinea’s Italian-language data, intervals and limits for choosing a website builder.
Vito Guglielmino·
ProductStorywalking: from absent to third among the names AI suggests
In four months the tour operator went from 1.6% to 14.8% of answers naming it, entering third out of 1,054 brands in its market.
Vito Guglielmino·
ProductWeHunt climbed eight places among the brands AI recommends
From eleventh to third among the brands AI assistants name when someone looks for a head hunter in Italy, across three and a half months.
Vito Guglielmino·
ProductAgentic optimization moves from measurement to action
We've built AI agents that write content, diagnose issues, and fix your site, helping marketers act on their brand's visibility in AI answers.
Vito Guglielmino·
NewsEmployment agencies on ChatGPT: Milan versus Naples
Refinea compares employment agencies mentioned by ChatGPT in Milan and Naples, with observed shares, uncertainty ranges and study limitations.
Vito Guglielmino·
ProductSEO tools: AI engines share 78% of shortlist names
Refinea compares SEO tool recommendations from ChatGPT, Gemini and Perplexity in Italian, covering shares, confidence intervals, engine differences and limits.
Vito Guglielmino·
NewsWhen an LLM cites a brand, where does it come from? An analysis of 21,170 grounded answers
We measure the correlation between brands cited and sources consulted by Gemini across two Italian B2B markets. Spearman ρ = 0.53, replicated on SaaS gestionali and fintech. Methodology, limitations, GEO implications.
Vito Guglielmino·
ProductIntroducing Brand Memory: your brand's facts inside AI answers
Brand Memory injects your company's verified, unique facts into the content you generate, so AI cites your proof instead of generic industry boilerplate.
Giorgio Monaco·
NewsIntroducing Refinea Analysis: the Italian standard for AI visibility
Refinea Analysis is the public observatory that measures how often Italian brands get cited by AI engines. Methodology, data, leaderboards refreshed every night.
Vito Guglielmino·
NewsAI Visibility for your real customers: why generic prompts fail
Most AI visibility tools test your brand on prompts nobody actually searches. Here is why measurement has to start from your real customers' queries.
Vito Guglielmino·
GuidesMeasuring AI Visibility: the metrics that actually matter
Which metrics actually predict commercial outcome in AI Visibility and which are vanity numbers. An honest map grounded in 2025-2026 evidence.
Vito Guglielmino·
GuidesWhat Is Generative Engine Optimization (GEO)?
Everything about Generative Engine Optimization: how AI decides which brands to recommend, and how to optimize for ChatGPT, Gemini and Perplexity.
Vito Guglielmino·